Getting started with dropshipping, image Checkout

Getting started with dropshipping

Daniel Aiyegbusi, July 31 2019

As a start up business or any new businesses can be scary. As you may have heard at least half of all new businesses fail within five years. However, there are many businesses that can overcome this hurdle of having to run a business.

A good place to start if you wanted to start a new ecommerce business is dropshipping. This business model you will still have an ecommerce business store as usual but instead with dropshipping you don’t need to purchase stock on your store or to deal with deliveries.

Instead you will find a supplier that will offer a dropshipping service for the products that you’re willing to market and sell to your target market. How it works is when someone orders through your store, you will forward the order to your supplier and they will fulfil everything for you from handling the order to delivery all under your brand.

Getting started with dropshipping

Before you get started with dropshipping, you must think on what type of store you will be and what kind of products you would like to sell to your target customers.

To find an ideal or best dropshipping products, you must find the most suitable suppliers who can fulfil your orders from beginning to end. Looking for suppliers offline and online are the best options for you in this case to strike your own deals with manufacturers. Many businesses may not offer dropshipping in most occasion, but they will most likely consider your request and offer the service for you.

With this strategy, you will gain access to products that are not available online. It will allow you to be the unique seller and ensure that you sell the best product in range that nobody else in the online market sells.

Getting traffic to your online store

Once you online store is set up, you need to get potential buyers to visit to gain revenue for your business. There are multiple ways to generate traffic to your ecommerce store, but the most popular and most effective way to do this is by doing paid online advertising, social media marketing and SEO.

If you’re not willing to invest on paid online advertising, SEO is the best option for this to work. Having an effective SEO strategy, this will help you get even more traffic which can be converted into more sales.

With paid advertisements, you need to make sure that you are reaching the right audience. Setting the right target audience will give you a result of just showing your advert to your chosen audiences which again can convert into more sales and higher conversion.

Testing ads and copy

In the dropshipping model, it is very important to plan your paid advertisement carefully to generate clicks and higher conversion rate. Split testing is a must to do in order to find out if it’s going to be a successful paid advertisement. This means to have different type of ads and compare which ads delivers and converts more.

It may take several tests to find out which ad can generate you more sale for your business but carrying out tests will give you an overview of which has the highest possible rate of conversion.


When it comes to starting a new ecommerce business, dropshipping model is an excellent place to start of your business as this method will pull you away from personally fulfilling the orders yourself. The only priority that you have to do is to your branding and focusing on optimizing your ads and website for higher conversion rate.