Video Content Marketing, Image of video content marketing

What Is Video Content Marketing And How Should You Be Using It?

What are the benefits of video marketing?

In this article, we will explore the benefits of video content marketing and what to consider when using video for marketing.

Video content marketing is a powerful tool that can be used to engage audiences, increase brand awareness, and encourage conversion. Video marketing offers a variety of benefits for both small businesses and large corporations.

Why is video marketing so important?

Video marketing has become an integral part of the digital marketing strategy for many companies. It is a great way to connect with customers and show them what your company is all about.

This article will explore the different types of video marketing, the different types of video content the importance of video marketing, how it can be used and what are some other benefits that come with this type of advertising.

Different types of video content

Video content is a powerful marketing tool. It can be used to create explainer videos, product videos, and more. Today, there are a variety of video content types available to businesses.

Product explainer videos are short videos that use animation to show how a product works or what it does. They can be used to introduce new products and services or for existing products that need an update. 

Animated explainer videos are similar but use less text and instead rely on visuals and animation for the explanation.

The different kinds of videos you can create for your company’s marketing campaigns

Video marketing is the most powerful way to connect with your audience. The best marketing videos are those that can tell a story, engage viewers, and leave them wanting more.

Animations are a great way to attract your audience’s attention because they’re more eye-catching than other kinds of videos. Plus, animations can be created with any kind of material and they don’t require expensive equipment.

How to create compelling videos that will drive traffic & conversions

A video is worth a thousand words. It is an excellent way to engage your audience and get them to take the desired action.

Firstly, you need to think about what your goal is. Is it to drive traffic or conversions? Or both? Once you have determined this, then you can decide which type of video will be the most effective for your goal.

For example, if you are looking to generate more leads and increase conversions, then a sales video will be best suited for this purpose. On the other hand, if you are looking to drive traffic and sell products at the same time, then a product demonstration video might work best for that purpose.

The next step is figuring out what type of content should go into your video and how it should be structured. There are different types of videos that can help with driving traffic and conversions: product demonstrations; testimonials; live demos; comparisons between products or services; how-to videos; product reviews; animated videos .

Product demonstration videos help with driving traffic but are not good at generating conversions. 

Testimonial videos are good for driving traffic but not conversions. 

Live demo videos are good for driving traffic and conversions. 

Animated videos can help drive traffic and generate some conversion, but the video must have a clear call to action at the end.

In Conclusion: Why you should invest in video content marketing

Video marketing is a powerful way to connect with your customers. It’s an even better way to help them understand your product or service.

In this article we talked about the Benefits of Video Marketing, why it is so Important. The different types of video content and different kinds of videos you can create for your company’s marketing campaigns. Finally we looked at creating compelling videos that will drive traffic can conversions.

If you would like to know how we can help you, talk with one of our business development or marketing consultants today, just give us a call or drop us an email.

Call us today for a free consultation. Tel: 01276 691199

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Digital Marketing VS Web Development – What’s The Difference

Digital Marketing VS Web Development

In this blog we look at digital marketing vs web development and how you need a mixture of both, to have a successful digital strategy. In today’s world, digital marketing has become an integral part of business strategy. It helps businesses reach out to their target audience through various channels.

Digital Marketing is the process of promoting products or services using electronic media. The term “digital marketing” includes all forms of online advertising, such as search engine optimisation (SEO), social media marketing, email marketing, display advertising, mobile advertising, video advertising, and so on.

However, it is important to understand what exactly digital marketing entails before embarking on this journey.

Digital marketing paid and organic

There are two main categories of digital marketing – paid and organic. Paid digital marketing involves paying money to promote your product or service. Organic digital marketing, on the other hand, does not involve any monetary investment. This type of marketing relies on building relationships with potential customers via quality content.

Digital Marketing vs Web Development: What’s The Difference?

While both these methods work well, there are some differences between them. Paid digital marketing includes advertising, search engine optimisation (SEO), social media marketing, email marketing, etc. On the other hand, web development refers to creating websites using HTML5, CSS3, JavaScript, PHP, Python, Ruby, Java, etc.

Why Is Digital Marketing Important For Businesses?

Digital marketing is the backbone of any business. It is used to increase sales and reach out to customers. It focuses on the channels that are most popular with the customers and reaches them through those channels. The three main types of digital marketing are search engine optimisation, social media marketing, and email marketing.

Digital marketing is one of the most effective ways to promote your business online. It allows you to connect with potential customers at any given moment. This makes it easier for people to find your products and services.

Types Of Digital Marketing

The three main types of digital marketing are search engine optimisation, social media marketing, and email marketing. Then there are two main categories of digital marketing: paid and organic. Paid marketing includes advertising campaigns that use pay per click (PPC), display ads, social media marketing, email marketing, and more. Organic marketing refers to the free methods of promotion, such as search engine optimisation (SEO) and social media marketing.

Benefits Of Digital Marketing

In the past, people relied on traditional media to get their messages out. They would advertise in newspapers, magazines, radio, and television. But now with digital marketing, people can reach hundreds of thousands of people with just a few clicks. Digital Marketing is also much more affordable than traditional forms of marketing.

DM is the use of internet and mobile technologies to reach a wider audience.

Digital marketing can be used for many different purposes, some of which are:

– Branding

– Lead Generation

– Sales

– Customer Service

– Customer Retention

– Product Development

In conclusion

Both digital marketing and web development play a vital role in any business. However, there are some differences between them. It is not a case picking between the two. To have a successful business online and enjoy the abundance of opportunities you have to grow your business, you definitely need both.

If you would like to know how we can help you, talk with one of our business development or marketing consultants today, just give us a call or drop us an email.

Call us today for a free consultation. Tel: 01276 691199

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The 80/20 Rule, Image explains the 80/20 Rule

What Exactly Is The 80/20 Rule? How The Pareto Principle Can Increase Your Productivity

What Exactly is the 80/20 rule?

If you’re sitting at your desk, starring at your to-do list, and you’re not sure where to begin, use the Pareto Principle, also known as the 80/20 Rule.

The Pareto Idea, also known as the 80/20 Rule, is a widely utilised principle in many industries and businesses to quickly qualify and  identify the highest priority tasks that have the most impact. You’ll enhance your productivity and earnings once you’ve identified the high-impact tasks.

What is the Pareto Principle?

You’ve probably heard of the Pareto Principle (or the 80/20 Rule) if you’re familiar with economics. According to the Pareto Principle, 80% of your results come from 20% of your work

When researching Italy’s wealth distribution in the early 1900s, Vilfredo Pareto noticed this tendency. Pareto found that only 20% of the population held 80% of Italy’s land. Pareto saw the same 80/20 recurrence in other areas, such as the productivity of his garden’s pea plants. 

It is critical to recognise that the 80/20 Rule is not a mathematical formula. It is, instead, an insight that explains the relationship between effort and outcome. Why not invest your time and effort on the 20% of your job list that is regarded a high priority and yields the biggest return?

How to Take Advantage of the 80/20 Rule

The 80/20 Rule states that 20% of your efforts generate 80% of your results.

When it comes to productivity, the Pareto Principle does not necessarily imply that you should only work 20% of the time or go into the workplace one day each week. It is critical to remember that the Pareto Principle does not recommend working less.

Instead, when applying the 80/20 Rule to your workday, the Pareto Principle can assist you in identifying the tasks that require your attention in order to maximise your time and results. In other words, focus your efforts on the most important tasks and ignore the minor details.

How to Use the Pareto Principle in Business Decision Making

The 80/20 Rule can also assist you make difficult business decisions. Perhaps you have a long list of jobs for several clients, but you’re running out of time. If the 80/20 Rule holds true, you should devote your time and energy on pleasing and creating strong relationships with the 20% of your clients who produce the most benefits (profits), for you

This is not to mean you should be disrespectful or ignore your other clients. However, if you’re feeling overwhelmed or pressed for time, it may be beneficial to identify where you’re getting the best results and devote your time and effort to those clients.

The Pareto Principle can also assist in the identification of company problems and viable solutions. To use the Pareto Principle to solve an issue, brainstorm all viable solutions and work backward. You should focus on the two best solutions to your situation.

Fully grasping the Pareto Principle

Remember that the percentages 20% and 80% are only estimates and observations. The numbers aren’t the point of the 80/20 Rule. The point is that not everything in business is created equal. There are a few items that provide a significantly higher reward than others.

Spend your time focusing on things or with clients that will produce the best results. Applying the Pareto Principle to your business increases your chances of increasing earnings while decreasing wasted time and effort.

We offer business development and marketing consultancy services and apply this principle in our day to day business. If you would like to know how we can help you, talk with one of our business development or marketing consultants today, just give us a call or drop us an email.

Call us today for a free consultation. Tel: 01276 691199

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Use A Content Marketing Strategy To Be Seen As The Expert

Use A Content Marketing Strategy To Be Seen As The Expert

t’s challenging to design a website that stands out from the competition. However, if you use a content marketing approach, you may build a website that stands out in the world of internet marketing. A content marketing strategy is a methodical approach to producing, disseminating, and measuring material with the goal of raising brand awareness and establishing rapport with your target market. This article will offer an introduction on developing a content marketing strategy as well as some instances of how it may be applied to a website to develop a distinctive online presence.

Fundamentals of Content Marketing

The phrase “content marketing” has certainly come up before. You might have been curious about what it is and why it seems to be used by so many businesses. Creating and sharing content that informs and engages your target audience is the main goal of content marketing. An approach used to increase brand recognition and build connections with customers.

Most people associate content marketing with blogging, but there are plenty other ways to produce content for your company. A content marketing plan uses a variety of content types, including blog articles, videos, podcasts, and infographics.

Spot the difference between content and copywriting

The distinction between content marketing and copywriting is one of the most frequently asked topics when someone first learns about it. While content marketing is the art of creating material that informs and engages your audience, copywriting is the craft of creating an effective sales presentation. Always try to be both amusing and useful while writing content for your website. To increase traffic and develop relationships with your audience, try to produce material that is both appealing and educational.

How to create content for my marketing strategy?

The easiest method to begin developing content for your content marketing strategy is to build a plan that emphasises the following three components:

  • Putting together material that corresponds to the search terms that your target market uses to look for your goods and services.
  • Producing educational content for your audience and with a marketing focus for your business.
  • Generating revenue by producing content that is targeted at your audience.

A crucial step in creating your own content marketing strategy is researching the material of your rivals. You may create a content marketing plan that is more successful and effective by recognising what they are doing well and where they are lacking.. 

How can we help you be seen as the industry expert? We create content marketing plans and strategies that get results.

Call us today for a free consultation. Tel: 01276 691199

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Transformational Offer, Image of Transformation

Do You Have A Transformational Offer, Or Is It Just Nice To Have?

Do You Have A Transformational Offer Or Is It Just Nice To Have?

Which category does your offer fall in to? Nice, Need or Transformational?

Here’s why you need a transformational offer for your business. It’s summer and right now, your potential clients may want to wait until next quarter to get started. Do objections get any more annoying than that?

Today, we want to help you put an end to this.

The key to stop your potential clients from pushing purchases to the next quarter is simple:

Is your offer something that would be NICE to have, or is it something your clients NEED to have?

Let’s explains the difference:

You see, with a “nice to have” offer, potential clients feel like they can get the answer from literally anywhere else.

A “need to have” offer is something with urgency, where they feel like they’re losing money every single day, week and month they go without it.

In other words, they have a great big hole in their business bucket that is a drain that needs fixing.

There’s a huge difference between the two types of offers.

Do you have a transformational offer to keep your clients knocking on your door?

However, it’s not enough to just have an offer that’s a need to have.

The prospect has to actually know they need your offer.

Another key distinction is to make your customer know that what you have is a transformational offer rather than an improvement offer

If your offer is an improvement on what your customer already has or is doing, will many of them want to pay a premium price for it? 

If your offer promises transformation, that’s a different story.

You’d have customers beating down a path to your door, desperate to

buy from you. 

So what do you need to make your offer a transformational offer?  Many times we are too close to our services that we fail to see the real value and potential. Here at Intertec, we can offer you a fresh set over skilled marketing eyes. 

Call us today for a free consultation. Tel: 01276 691199

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Make Your Website Accessible, image WCAG 2.1 logo

Make Your Website Accessible 5 Reasons You Really Need To Make Your Website Accessible

Make Your Website Accessible 5 Reasons You Need To Make Your Website Accessible

Why make your website accessible. Why should I make my website accessible is a question we get asked a lot. It’s a good question to be fair, so we wanted to take the time to answer it for you. The top 5 reasons to make your website accessible are listed below:

Expand your reach, your audience, and potential client base

While it would be wonderful to live in a completely altruistic society where firms were not constrained by the need for money, this is not how the business world actually operates. Although there may be some initial costs associated with making your website accessible, there is unquestionably a strong financial rationale for taking the step.

According to estimates, one in every four Americans has a disability. 61 million adults, to be exact! The figure is even more astounding if your business is worldwide in scope. Naturally, providing for the needs of those 61 million adults with impairments immediately expands your potential market by 25%. Making your website accessible to more people ultimately makes you money.

Reduce the risk of litigation and bad publicity

Making your website accessible and compliant with the ADA is required by law if your business is covered by Title III of the Americans with Disabilities Act. Your business runs a serious risk of being sued in court if you don’t comply.

There were almost 2,200 civil ADA claims brought in 2019 especially because of problems with website accessibility. Around 21% of those 2,200 were the subject of several lawsuits. These figures do not account for the much higher number of businesses that settle after receiving demand letters but before a lawsuit is initiated. Tens of thousands of dollars may be spent on settling an ADA lawsuit, and hundreds of thousands of dollars may be spent if litigation is necessary. You cannot afford to take the risks of non compliance.

Getting the edge on the competition

Accessibility is a key differentiator and/or equaliser for websites. In addition to increasing the market share mentioned in point #1 above, you now have a sellable advantage from your rivals. If your competitors are already available, you have now balanced your competition and lessened their advantage.

Civic responsibility and social Inclusivity

In Point 1 we explained the benefits of having your website accessible, but you still might not be convinced. Redefine your position so that it emphasises inclusivity and civic responsibility if the increase in market size is not convincing you. Make your website user-friendly even if you don’t stand to gain financially from doing so. It’s the ethical thing to do.

Maintain your page rank and future proof your SEO

The search engine optimisation and page ranking of your website may be enhanced by using accessibility best practises. Many of the same development approaches that search engines need when assessing page ranking are also required by accessibility requirements. These characteristics may include:

  1. Using H1 H2 H3 headings correctly
  2. Ensuring HTML is correct
  3. Content should be easily readable and logically structured
  4. Including a Site Map for easy crawling
  5. Proper titles on pages 
  6. Instructive unique meta descriptions on every page
  7. Descriptive alt tags on images 

It is widely speculated Google has already included accessibility in their page ranking algorithm or plans to do so in the future. If they haven’t done so before, it stands to reason that they will in the future. In other words, ensuring the accessibility of your website will protect your current page ranking in the future. By now, it should be obvious why making your website accessible is advantageous.

For an in depth look into accessibility, Laura Geley, who is a senior UX/UI designer and member of the prestigious Awwwards jury who specialises in UX solutions for eCommerce, has written this excellent article UX and the Importance of Web Accessibility

If you want to find out how you can have a free WCAG2.1 AA Audit and open up you business to more clients. Call us today for a free consultation. Tel: 01276 691199

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how to grow your online business without social media

5 Ways To Grow Your E-commerce Business Without Social Media

5 Ways To Grow Your Ecommerce Business Without Social Media

There are many ways to grow your eCommerce business without using social media. Read this article to discover them! Social media has become an integral part of our lives. It’s where we share information, connect with friends, and even sell products. But there are other ways to market your product that don’t involve social media. This article will show you how to use these methods to grow your business.

Create a Landing Page

A landing page is a web page designed specifically to attract visitors. You can use a landing page to promote any type of product or service, but it’s especially effective when promoting online courses. A landing page allows you to collect email addresses, build trust, and provide value to potential customers.

Offer Free Shipping

If you’re selling products online, offering free shipping is one of the easiest ways to grow your sales. It’s also an easy way to make sure your customers feel valued. In fact, according to a study by the National Retail Federation, nearly half (48 percent) of shoppers will abandon a purchase if there is no free shipping option available.

Add Reviews

Another way to grow your eCommerce store is to offer reviews. This helps build trust with your customers and encourages them to share their experiences with others.

Promote Your Best Products

You should promote your best products first. If you do not, then people will see your worst products first.

Focus on Customer Service

It is very easy to make mistakes when running an online store. Customers expect fast responses to questions and complaints. They also expect to receive accurate information about what they ordered.

If you want to find out how you can get more clients. Call us today for a free consultation. Tel: 01276 691199

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Website Design Trends, image 2 women talking design

5 Website Design Trends For 2022

5 Website Design Trends for 2022

As more people turn to online shopping, e-commerce has become an integral part of business strategy. Learn about the five key website design trends for 2022 that will help your business succeed. The internet has changed how we shop, communicate, and even learn. In this article, we’ll look at the five most important website design trends for 2022.

Mobile First

Mobile first websites are designed with mobile devices in mind. This means that the site is optimised for viewing on smartphones and tablets. It also means that the user interface is easy to navigate and use.

Responsive Web Design

In addition to being responsive, web designers should consider using adaptive design techniques. Adaptive design allows users to customise the layout based on their device type. This helps ensure that the site looks good on any screen size.

AI Powered Chatbots

Artificial intelligence (AI) is becoming increasingly popular as a means of improving customer service. Chatbots are one form of AI that can provide real-time assistance to customers via text messaging. They can also answer questions, make recommendations, and even schedule appointments.

Augmented Reality

In addition to chatbots, another emerging technology is augmented reality (AR). AR allows users to see virtual objects superimposed onto the real world. This type of technology is being used by businesses to enhance customer experiences. For instance, a restaurant might use AR to allow diners to order food without leaving their seats.

Virtual Reality

Another trend that is gaining popularity is virtual reality (VR), which uses headsets to immerse users into a computer-generated environment. VR is often used as a training tool, allowing employees to practice new skills before using them in the workplace. It also provides a safe place for children to explore their surroundings.

If you want to find out how you can add some of these trends to your website. Call us today for a free consultation. Tel: 01276 691199

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5 Website Security Tips for Big Companies

5 Website Security Tips for Companies

Websites are vulnerable to cyber attacks. Learn how to prevent hackers from stealing your data and ruining your reputation. Hackers are constantly looking for new ways to steal information and money from people online. They use malware, viruses, and other methods to gain access to your computer and steal your personal information.

Install an SSL Certificate.

An SSL certificate encrypts your website so that only authorised users can view it. This prevents anyone who isn’t logged into your site from viewing sensitive information such as credit card numbers, social security numbers, and passwords.

Protect Passwords with Two-Factor Authentication.

If you use two-factor authentication (2FA) on your email account, you should also enable 2FA on your website login. You can do this by adding an extra layer of protection to your website login process.

Monitor User Activity.

Hackers often try to steal user credentials through phishing emails. To protect yourself against these attacks, monitor user activity on your site. This means checking who has logged into your site recently and what they did while there. It’s also important to check whether any suspicious activity has occurred on your site.

Encrypt Data.

If you store sensitive data online, such as credit card numbers, social security numbers, or other personal information, make sure it’s encrypted. You should use an encryption program that encrypts data before storing it online. Then, when users log into your website, the encryption software decrypts the data so it can be used safely.

Back up Your Site.

Make sure you back up your site regularly. This includes backing up your database, files, and images. It also means making regular backups of your code and configuration settings.

If you are concerned about your website security. Call us today for a free consultation. Tel: 01276 691199

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5 Steps To Write An Awesome Email

5 Steps to Write an Awesome Email

You’ve probably heard about email marketing before, but have you ever wondered what makes one email better than another? In this article, we’ll show you five things you should consider when writing an awesome email. Email marketing has become a popular way for businesses to connect with customers and prospects. But how do you write an effective email that will get people to click on your link and read your message? We’ll show you five things to keep in mind when crafting your next email campaign.

Know who you’re writing to

First, you need to know who you’re writing to. This means knowing your customer’s name, job title, company size, industry, and more. It also means understanding your reader’s needs and interests so you can tailor your messages appropriately.

Be clear about the purpose of your message

Second, make sure your message has a clear purpose. If you’re sending out an email newsletter, you might want to send out a reminder about upcoming events or a new product launch. Or maybe you’re trying to sell something online, such as a service or a product. Whatever the case, make sure your message clearly states its purpose.

Include calls-to-action

Third, think about how you can personalise your emails. This means making them more relevant to each recipient by adding their name, company name, or other details. It also means using language that’s easy to understand. Don’t use jargon or technical terms unless you really need to.

Tell a story

Fourth, make sure your subject line stands out. If you’re sending an email with a link, make sure the headline is clear enough so people will click through. And finally, keep your message short and sweet. People hate reading long messages. They’d rather read something quick and concise.

Don’t forget keywords

Finally, don’t forget to use keywords in your emails. This is especially true if you’re using autoresponders. Make sure you include the right keywords in the subject line and body of the email.

If you want to get results with your email marketing, we can help. We have have created and managed successful email campaigns for many different companies. Call us today for a free consultation. Tel: 01276 691199

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